Near Sail

Our mission is to help small business

I’m Sheldon. After starting and selling two small businesses, I pursued financial trading and later worked in Real Estate private equity. This journey taught me about markets, liquidity, fundraising, investing, and managing assets.

I realized the traditional approach of business brokers was backwards. Most brokers, often real estate agents, lack financial markets and private equity knowledge. They typically post your business online and wait for calls.

How Near Sail is Different

I created Near Sail to bridge the gap for small businesses underserved by boutique investment banks. We offer:

  • Free Educational Tools: Understand the process of exiting a small business.
  • Exit Tools: Help small business owners exit on their own if they wish.
  • Small Business Financing: Through qualified lenders who care.
  • Honest, Transparent Brokers: Fiduciaries to the seller, not the deal.
  • Financial Modeling and Analysis: For small businesses.
  • Exit Planning: Tailored to your unique business needs.

Typical Broker Myths


  • You don’t need a CPA or attorney: You want both for deeper financial insights and asset protection.
  • Trusting broker opinion of value: Understanding your key buyers and pitching your business is more important.
  • Don’t speak with your competitors: Competitors might be the best exit option.
  • Don’t ever tell your employees: Key employees can be crucial for selling at a high valuation.
  • Better to reduce your price for cash offer: Plan well before going to market to avoid price reductions.
  • Work hard to increase discretionary earnings: Focus on reducing owner involvement for all-cash offers.
  • Lists of thousands of buyers: Specialized buyers or local operators are more effective.

Brokers to Avoid


  • Brokers claiming to have “thousands” of buyers.
  • Brokers focusing on past clients instead of your unique business.
  • Brokers pushing for quick due diligence.
  • Brokers specializing in businesses over $10M in revenue.
  • Brokers who only work for high commission.

What Good Brokers Do

  • Help with full-scope exit planning.
  • Act as fiduciaries to the seller.
  • Present your business in the best light.
  • Analyze numbers and create financial models.
  • Show how valuations were created and explain them.
  • Help determine the best way to exit your business.

Things to Remember

  • Hire both an attorney and a CPA.
  • Serious buyers and sellers respect each other.
  • Clearly define due diligence rules.
  • Focus on your business’s terminal value.

How Near Sail Works

  • Educational Tools: Resources to sell on your own if you wish.
  • Monthly Rate: $750/month for businesses up to $1M in revenue, $1250/month for $1M to $2M.
  • No Equity Taken: You keep your hard-earned equity.
  • Retainer-Based: One-year minimum, non-exclusive.
  • Free Valuations: We provide free valuations and honest service.
  • Fiduciaries to the Seller: Always act in the best interest of the seller.

After starting and selling two small businesses, I pursued financial trading and later worked in Real Estate private equity. This journey taught me about markets, liquidity, fundraising, investing, and managing assets. I realized the traditional approach of business brokers was backwards. Most brokers, often real estate agents, lack financial markets and private equity knowledge. They typically post your business online and wait for calls. I created Near Sail to bridge the gap for small businesses underserved by boutique investment banks.

Near Sail offers more than traditional business brokerage firms. We provide free educational tools, exit tools for small business owners to exit on their own if they wish, small business financing through qualified lenders, honest and transparent brokers who are fiduciaries to the seller, financial modeling and analysis for small businesses, and comprehensive exit planning tailored to your unique business needs.

Yes, you want both. A CPA will help dive deeper into your numbers, and an attorney will ensure your asset is protected during due diligence and throughout the entire sale process.

A broker's opinion of value is just that, an opinion. What matters more is understanding who your key buyers are and how to pitch your business to them. It's more important to show your potential buyer the value in purchasing your business for the structure offered.

It depends on your exact situation. Your competitors could be your best option for exiting. This varies depending on the industry and the specifics of your business.

If you find yourself reducing your price for a cash offer, it means you did not plan well before going to market. Understanding the type of offer you expect before going to market is crucial. A clear financial model and plan will help avoid unnecessary price reductions.

This depends on the type of offer you are looking for. If you want an all-cash offer, reducing owner involvement in daily operations is more important. Focus on creating passive income rather than increasing personal earnings, as all-cash offers seek minimal risk with passive income.

Most small businesses need a specialized private equity group or a solid operator. Lists of thousands of buyers are often ineffective. Your buyer is most likely within 50 miles of your business, and operator capability often matters more than financials.

Yes. Any broker who claims to be better than a registered investment bank or says investment banks aren't worth their fee should be avoided. Investment banks offer more in-depth services and must receive FINRA certification, providing significant value for businesses that meet their criteria.

No. A well-designed financial analysis would separate all assets, ensuring that the valuation is optimized for each piece of the puzzle. It's about your business's terminal value, not just seller discretionary earnings.

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